Staples, processed meals, and other everyday necessities are among the many things that "Independence" has to offer.
The FMCG division of Reliance Retail Ventures Limited, Reliance Consumer Products, on Thursday introduced its homegrown CPG brand, "Independence," in Gujarat. According to the company, Independence sells a variety of goods in a number of categories, including staples, processed foods, and other necessities for daily life.
Isha Ambani, director of Reliance Retail Ventures Ltd., said: "I am glad to announce the launch of our own FMCG brand Independence which delivers a wide choice of high quality and cheap products like edible oils, pulses, grains, packaged meals and other daily necessity products."
On the occasion of Pramukh Swami Maharaj's centennial celebration at Akshardham in Ahmedabad, the new launch was introduced to customers and kirana partners.
Kan Kan Mein Bharat, the brand's catchphrase, stands for "really Indian answers for real Indian problems," which, according to Ambani, "evokes emotional attachment and instils a sense of inclusivity among Indians."
In order to achieve excellence in execution for its FMCG business as it gets ready for a nationwide rollout for the brand, the company intends to build Gujarat as a "go-to-market" state, according to an official statement from the company. Since Independence items are not merely created in India but also made for India, they are guaranteed to find a home in Indian households, according to the statement.
To generate high-quality items and give them better economic chances, the organisation is working with trade partners including manufacturers and kirana stores. The company intends to expand the launch in the upcoming months to include FMCG shops throughout Gujarat.
The launch announcement is accompanied by local exposure and sampling efforts in Ahmedabad, as well as outdoor, print, radio, and local television advertisements.
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